- #PANOPLY PODCAST NETWORK SOFTWARE#
- #PANOPLY PODCAST NETWORK PLUS#
- #PANOPLY PODCAST NETWORK PROFESSIONAL#
survey-filled-out rate.Īs a data wonk, it’s also a bummer that a simple URL shared via audio doesn’t offer any tracking – you don’t want to ask listeners to type in a long and unwieldy URL so you can identify which shows are channeling folks into the survey, but similarly, if the majority of your survey results are dominated by one or two podcast offerings, you’d want to know. The audio format is a tricky place to place this sort of ask, and I’d be curious to see their listener vs.
I came across the survey ask during a routine podcast listen – I am a subscriber to Whistlestop, so I heard the request.
#PANOPLY PODCAST NETWORK PLUS#
If I were working Customer Success at Panoply, there are two big things I’d be looking to understand from any customer surveys:ġ.) To better understand my customers to provide better, more meaningful advertisingĢ.) To better understand what makes current Slate Plus subscribers unique – so I can more easily find other folks who are likely to subscribe to Slate Plus in the future. Panoply has a LOT of podcasts, and the survey covers ALL of them – this strikes me as a very tricky situation when it comes to segmentation are all of your listeners the same? Are The Message consumers similar to Whistlestop consumers? I’m guessing that these are their big ones, although they probably find some revenue in live events, appearances, and sponsored content (see The Message, co-produced with GE) The Panoply podcast network is part of the broader Slate media family, and as such has two big forms of revenue: advertising and via membership in the Slate Plus membership program. Let’s see what they’re doing well, and what they might be able to improve.
#PANOPLY PODCAST NETWORK PROFESSIONAL#
This strikes me as a great opportunity to take a live customer survey (a key tool for the growth hacker or customer success professional in 2016) and do a line-by-line teardown. In private, among friends, I am a political news and history junkie.) (Full Disclosure, it was the singular John Dickerson’s Whistlestop.
Imagine my delight at hearing an invitation to take part in a customer survey at the opening of one of my favorite podcasts! It was a spoken invitation, to all listeners of the podcast – not just me, mind you. At this point, my love for the podcast medium is well known (I’ve started two podcasts, everybody knows that by now, right?).
#PANOPLY PODCAST NETWORK SOFTWARE#
Makes sense, right? It’s evident that the old way of doing business (pay a huge sum up front, get some service over time) is going the way of the dodo, and the new way of doing business (pay a smaller sum each month or each year, expect excellent service at all times) is only growing.Įven more exciting, in my view, is that companies outside of the software realm are starting to dip a toe into Customer Success work. Many software companies, especially Software as a Service (SaaS) companies, are beginning to place big bets on Customer Success. That’s OK – like Growth Hacking before it, Customer Success will come to be known by what we do, by the practitioners and the pioneers. It’s not clearly defined across companies or industries, there are lots of folks attaching those two words to a great many different job descriptions. Let’s start with the first part: Customer Success is still a New Thing. It’s a big title for a big article – strap in, this post is a long one, a question-by-question teardown of a Customer Success survey from a major media company, along with actionable take-aways.
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